How Could Content Marketing Help Firms to Expand Sales 

Content marketing is one the eminent developments at the moment. But, what is content marketing and if you own a small business, how can you benefit from it?

While content marketing has been a marketing buzzword just for a few years, it really contains approximately twenty different ways to market products and services that are known to almost all knowledgeable Internet marketers.

According to the latest Business-to-Business Small Business Content Marketing information packages, put together by the Content Marketing Institute, the utmost provider of content marketing related figures, the most used content marketing mechanism, is the use of social media such as LinkedIn, Google+

Even though social media itself includes multiple services, small business owners seem to like LinkedIn, Facebook and Twitter. The second most common content marketing tool is placing news clips on the company's website. Other methods, typically used by more than fifty percent of small businesses, include eNewsletters (or email newsletters), blogs, case studies, videos, stories on other websites, white papers and webcasts.

Do these tools work? Absolutely! Only 2% of all small businesses intend to reduce their budget for content marketing, whereas as much as 57% of companies plan on increasing their content marketing investment.