Outside the long-term furniture 

In 2014, China's outdoor furniture industry and China's domestic industry together, entered the "second reform" of the ranks, began the transformation and upgrading of the journey. The meaning of this transformation and upgrading includes two levels: the transformation of outdoor furniture industry itself and the transformation of outdoor furniture business. The former will be transformed from a traditional industry to a new lifestyle business; the latter requires the Internet in the "new world", the outdoor furniture business from the traditional manufacturing enterprises and retail enterprises to grow into a service-oriented manufacturing or Retail enterprises, outdoor furniture products brand and commercial brand to become a clear positioning of the consumer brand. To explore the meaning of which, we must earn the entire Chinese furniture industry to analyze.

China's furniture industry, "two markets, two resources" changes in China's furniture industry in 2013 output value has been trillions, exports of 53.06 billion US dollars, has become a huge industry, but further development has been the market and resources of two All aspects of the constraints.Although China's domestic market is still a great potential space, but the consumer groups and their needs have undergone a fundamental change: China's current consumer groups to 80 after the younger generation as the main body, they have a high level of culture and aesthetic Taste, and has considerable spending power. More importantly, their way of life and consumption has been different from the older generation, young people need to adapt to the modern lifestyle of personalized products, require a more convenient way of supply and good after-sales service.

From the international market, the US economic recovery is not stable, Europe has just come out from the crisis, Japan's "Abe economics" brought about by the uncertainty is still uncertain days. China's traditional export market in developed countries accounted for more than 60%, therefore, China's furniture exports in the next few years can not be as substantial growth in the past.