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There is an epic battle being fought on the Internet between the mighty forces of the left-brain ‘analytarians (those who worship at the feet of the almighty Google analytics) and the upstart underdog right-brain creatives. Lines have been drawn in all out trench warfare leaving the under-manned creatives scrambling for evidence to back their claims of superior marketing influence and impact.

Woe is the plight of the poor creative who dares to challenge the influence of the Great & Powerful Google and its vast cadre of graduate math majors armed to the teeth with a dizzying array of numbers and statistics Pierre Desir Browns Jersey , all presented in pretty, colorful charts and graphs. Which side are you on: the left-brainers with their B52 size statistical bombs filled with numbers that can be interpreted in any way that suits their purpose like your morning astrological advice, or the lowly right-brainers only equipped with research papers from neurobiologists, psychologists, and various other social scientist types who actually study human behavior? This is war, and its a dirty business to be sure.

To The Victor Go The Spoils

Business is often described in terms of war strategy and to be sure the spoils do go to the winner, but like war, the winner is not always on the side of right, and by right I mean correct. But first a cautionary note: if you are looking for The Seven Immutable Bulleted Points Guaranteed To Help You Find Your Marketing G-Spot, you can forget it, thats a secret Im not prepared to divulge; however what I am prepared to do is tell you a story about a monkey Paul Kruger Browns Jersey , a monkey that will tell you more about the influence and impact of experiential Web video marketing than any reading of the analytic tea-leaves.

Jacob Braude, in an expert blog post on the ‘Fast Company website entitled Mirror Neurons And Their Role In Marketing writes about researchers who implanted electrodes in the brain of a monkey in order to map which neurons controlled the monkeys movements. And like many important discoveries, serendipity followed, another argument for following the creative forces, but thats a discussion for another time.

Ice Cream, You Scream, We All Scream For Ice Cream

  Wednesday, July 20, 2016 at 1:45:46 AM

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