Whether you are the owner nike shox nz womens clearance 

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vivianlee
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Topic  Whether you are the owner nike shox nz womens clearance       Flag »  Reply »
Whether you are the owner nike shox nz womens clearance , manager, or public relations (PR) director of a company, chances are, you're always looking for ways to get your name in the public eye. While advertising is a great start,enhancing your advertising with national PR creates a perfect marriage of exposure for your company. What is PR? Let's let Marsha Friedman, CEO of EMSI (Event Management Services Incorporated) explain: "It's non-paid communication to promote your company in a positive light using media vehicles like television, radio, magazines nike shox nz mens for sale , and newspapers. Through PR you build mutually beneficial relationships between your business and the public on whom your success or failure depends." When it comes to PR, most people believe they can write a press release, send it to a TV station, radio station or newspaper and just wait for the avalanche of phone calls. But time goes by and after they realize there aren't any reporters beating down their door, they make a few phone calls to the newsroom only to discover that no one even read the press release. All of that time and work goes down the drain. You're back to square one and you start over, but to no avail. So how do you end the vicious cycle of disappointment? Research can make or break your pitch "Research," says Marsha Friedman. "Plain and simple, you need to know your audience and know your media market." And research is the key to both. So first and foremost you need to take a look at your message and ask yourself a few questions - is it newsworthy? Is it consumer-related? Does it have a local twist? Is it a visual story? What demographic am I targeting? How old is my audience and what is their target household income? The answers to these questions will help you craft your "pitch" and determine which media outlets you should target. Friedman continues nike shox nz mens cheap , "While most people go for the saturation effect, seeking radio, television and print media simultaneously, the reality is that your message might not be a good fit for all media. So that brings us back to the research table. Now it's time to ? Did that help you think of any pictures or al props or photos, it's a great fit for just about any message nike air jordan 13 xiii retro black , so long as you can discuss your topic for a good 30 minutes. Marsha  daytime work hours. After work nike air jordan 5 black grape for sale
  Saturday, July 4, 2015 at 5:30:37 AM

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