Increased brand awareness can be observed 

Increased brand awareness can be observed through sales growth in Pandora's New Pandora Outlet Sale USA full-branded concept stores, which from now on, I will refer to as only concept stores. In 2013, these stores experienced the tremendous like-for-like sales growth (average Pandora Bracelets Cyber Monday 2015 of 9.6%) and even more growth from new collections. Overall Pandora experienced a 46.8% sales growth from concept stores compared to its total revenue growth of 35.4%. Even more so, concept stores, which represent less than 10% of total point of sales, made up about 50% of total revenues

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