Programmatic Advertising Trends in 2019: An Effective Guiden 

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excelrtuhin
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Topic  Programmatic Advertising Trends in 2019: An Effective Guiden       Flag »  Reply »

In order to launch marketing strategies andactions that can benefit your business, there is something you shouldknow. In the digital world, either you update, or you die. Keeping upwith the trends in programmatic advertising in 2019 becomes a necessity of the21st century.

If in 2018 80% of digital advertisingbudgets were invested in programmatic technology, you can expect that figure togrow this year. In fact, according to Zenith forecasts ,advertisers will invest $ 84 billion in programmatic in 2019.

In other words, the  role thatinternet advertising has acquired will drive a 4.7% growth in total investmentin global advertising during 2019 .

As all the trends in programmaticadvertising point out in 2019, elements such as voice and audio are positionedas the main novelties. Although there are many more that you should payattention to.

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What are the trends in programmaticadvertising in 2019?

Programmatic advertising is taking the topspot in the digital advertising ecosystem. Mainly, factors such as itsversatility and its multiple customization options put this resource in thecrosshairs of marketers.

Investment in digital audio advertisinggrew more than 45% from 2016 to 2017. That is, $ 1.6 billion. However, thedata around mobile devices reveals one of the most anticipated trends inprogrammatic advertising in 2019.

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  Friday, October 23, 2020 at 11:27:07 AM

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