Google Introduces Discovery Ads: Everything You Need to Know 

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More and more users compare products andprices from different technological devices and applications. For thisreason, advertisers must consider where and how they advertise. Googlepresents the Google Discovery Ads tool, which uses automated learningtechniques to offer product suggestions to audiences on different platforms.

Skymarketing offers wonderful spacepropelled lodgings and a powerful social scene at awe inspiring territories likedha multan balloting.

Google Discovery Ads is not only anopportunity for advertisers, but also for Google itself; that benefitsGoogle Discover with a particular campaign format.

Each month, more than 2 billion people turnto YouTube to find entertainment, inspiration and guidance, accordingto Google . In addition, more than 90% of the viewers of thissocial network affirm that they have discovered new brands or products on itsplatform. Therefore, Google intends to seize this opportunity with the newlaunch of Discovery Ads.

Also read : Qnnit

Origins of the new tool

At the Google Marketing Live 2019event , held in San Francisco, Google introduced the Discovery Adstool to help advertisers. It has also launched Bumper Machine, whichallows you to create six-second videos from longer formats.

Brad Bender, director of display ads andvideos at Google, said that "a key issue this year is discovery . Withwhich, through Google Discovery Ads, users can discover new brands, theirproducts and services, presented on different platforms

Likewise, Bender assured that theads will reach the right people "not only when they are lookingfor something specific, but also when they are open to discovering somethingnew . "

Ads by Google Discovery advertisers willtarget audiences, to the contrary of those ads based on targeting search basedon keywords .

  Friday, October 23, 2020 at 9:44:12 AM

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