nature floor 

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solid wood enterprises (nature floor) as a cross-industry alliance bundled sales. July 10, 2010, the flooring industry to strengthen the floor of the leading class and the Changhong Group, Changhong Group announced the formal signing of the formation of cross-industry alliance, the full realization of resource sharing, and will be launched across the country called Saint - Changhong Consumers Union Mutual Planned promotional program. Less than two weeks later, on July 23, solid wood flooring leading brand nature floor and the famous home appliance brand Haier color TV reached a strategic cooperation, announced the launch of negative ion carbon floor + LED large green TV enjoy the benefits of the plan.

For a time, cross-industry alliance to become a new buzzword in the flooring industry, and even some people think that will be in the confusion in the Chinese flooring industry to provide a successful template to open a new situation of industrial cooperation and mutual benefit. And in early July Guangzhou Fair, China's multi-layer solid wood flooring originator than the brand launched IN Art flooring media focus, customer value-oriented product development strategy initial results. The pursuit of differentiated marketing, hot different industry alliance (HorizontalAlliances) is emerging in recent years a business model, the English name of the original intention of the level of integration. As the name suggests, refers to the industry is not between the vertical and downstream, but the two sides have a common purpose of mutual marketing level of cooperative relations. By virtue of each other's brand image and fame,

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  Thursday, October 20, 2016 at 1:16:09 AM

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