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The first thing you need to understand if you want to succeed in sales is why people buy. Just ask yourself why you buy certain products and youl soon discover that Buying is 100% emotional and almost always comes down to two things: to move you towards pleasure or cheap christian louboutin pumps to avoid pain. By pain I don necessarily mean the Christian Louboutin Pumps On Sale physical type. Not paying your electric bill and having your lights turned off is pain.

Once you understand that buying is an emotional behavior, you will need to learn how to extract those emotions out of your prospect. You essentially must master the ability to use as few words as possible to give your prospect a strong visual sense of the pain they will avoid or the pleasure they will receive from buying your product. If your product doesn offer that then Christian Louboutin Peep Toe Pumps I suggest you find another product to sell.

Let use an example of joining a health club. On the surface, nothing seems emotional about joining the local gym. For this reason, the salesperson usually spends all of his time talking about how much Christian Louboutin Flats On Sale equipment they have, the big pool and their childcare program. Basically they talk about the same thing that every other major gym offers. So what?who cares?

What really should be happening is the salesperson should stop and ask herself hat are the reasons (pleasure/benefit or pain avoidance) that people join health clubs?then she can Christian Louboutin Slingback Pumps go after the emotions of her prospective customers.

  Sunday, June 29, 2014 at 9:39:15 AM

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