Skiing Magazine ends print valentino uk 

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Skiing Magazine ends print valentino uk subscriptionbusiness model

Skiing Magazine notified subscribers through email on Tuesday that thesubscription print issues for the coming ski season will not be published andprovided future subscription options. The decision to move primarily to adigital format was first announced on July 12.

According to Dean Turcol, vicepresident of corporate communications atBonnier Corporation, the publisher of Skiing Magazine, the company will stillproduce two print Skiing magazines during the ski season for newsstand andspecialty retailer distribution only. For the valentino uk outlet twoissues, the current editorial calendar lists "Skiing's Annual Gear Guide" inOctober and "Skiing's Secrets Issue" in December.

While current Skiing Magazine subscribers will not receive these two issuesby mail, their subscriptions will automatically be shifted over to SKI, a printmagazine also produced by Bonnier. In the case of subscribers to both magazines,the SKI subscription will be extended by the remaining number of issues on theSkiing subscription.

Instead of the automatic switch to SKI, Skiing subscribers can opt to shiftthe subscription to Skiing Interactive, a new digital evolution of the magazineslated for 10 editions during the ski season. The print magazine published sixissues during the past three ski seasons. The 200607 ski season was the lasttime the magazine produced seven issues. However, SKI has continued to printseven issues per season.

According to Turcol, pricing for new subscribers to Skiing Interactive isstill being evaluated. Subscription offers are expected to be released alongwith the first edition of Skiing Interactive in late October.

Skiing Magazine has traditionally catered to a younger readership than SKIthat skews to an older, slightly more affluent audience. Demographic informationprovided to advertisers by Bonnier gives average reader age and income figuresof 36yearsold and $83,347 for Skiing, compared to 44yearsold and $91,880 forSKI. ski magazines. SKI was founded first in 1936. Powder Magazine is anotherestablished name with a 39year history. The print marketplace for skiers alsoincludes smaller, more recent additions targeting a younger audience.

  Thursday, January 28, 2016 at 11:48:36 AM

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