Price increase stick Delivered Value 

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Enterprises like a machine, like high-speed operation has been impossible to 365 days, also need repair and maintenance. Therefore, companies can take advantage of off-season market more leisurely opportunity to have time to take into account the various corporate functions carried out repairs when busy, this is very beneficial to corporate health and sustainable development. For example, straighten out the finances, clean up bad assets, idle assets, rational use of funds and optimization of bank loans; renovation and updating elimination plant and equipment, the introduction of technology; major personnel changes, investment, strategic transformation, change channels and other injuries the strength of corporate behavior carried out in the off-season; corporate strategic planning should be in this energetic time, to avoid strategic adjustment during the peak season, so very easy to affect sales, or even damage the brand image and customer satisfaction.

Off-season price is a means to deal with a lot of flooring business downturn of the market, so you can put in the hands of the backlog of goods for cash, reducing the financial pressure, but the risk of doing so is likely to cause damage to brand value, and go down the price of consumer goods are rising up who will not be recognized. Price brand damage, loss of profit, not the sales price losses, the backlog of goods. In such a dilemma should take the first practice in the "loose outside the tight channel of force that is to increase the channel thrust: increased rebates, incentives and other significant off-season delivery initiatives to increase the channel's enthusiasm for off-season sales. encouraged to channel funds to purchase not only can reduce the burden on enterprises, but also promote sales, although a large discount, so a lot of profit, but the company does not suffer, because to get out of profits which can be offset by interest on funds withdrawn from circulation , and although at the off-season, but the thrust of the terminal channels and still can bring unimaginable sales.

With channel thrust, the next in the terminal to make an effort to make the tension by increasing the administration delivered value to consumers. Because hoarding goods in the channel and on the factory warehouse is no different, only bought by consumers has truly been sold. More demanding off-season promotions, but to refrain from cutting prices, the price must adhere unswervingly safeguard brand, while also maintaining a sense of the value of the product. Later the same amount of money to keep the customer, and then increase the total value of the customer to buy. May be giving gifts, providing value-added services, product mix and sales methods, by increasing the value of goods to avoid price cuts. Operators have such a concept in mind: this is not the only way to boost the price of commodity value method, the only way for customers to want to create more value, without the loss of profits.

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  Friday, August 26, 2016 at 1:01:46 AM

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